EFC was founded in 1986 in Australia. Possessing 25 years of experience, it had developed from its humble beginning as a small family business focusing on selling airline tickets and providing hotel reservation services into an individual travel package specialist enterprise. Being one of the most extensive travel agents in Australia, the company embraces over 50 outlets offering diversified travel products at easily accessible locations. EFC had grown together with Australia people through good and bad times like the latest global economic turmoil, the Asia financial crisis, the SARS outbreak and the Swine Flu. Sharing the same diligence and perseverance of Australia people, EFC will be able to weather any storms and continue to grow with Australia and its people.

Insight and seize business opportunities
Twenty years ago, when Australia people were still rather conservative about traveling abroad, EFC already spotted the potential in the travel industry. It started arranging tickets and hotel reservation services to independent travelers, laying the foundation for its business to evolve into the proven mode it is in today. Steadfast in following its goal of becoming an individual travel service expert, the group serves customers who have high demand on the quality of their travel experience and want to make their own decisions about their tours. In the words of Chief Executive Officer Mrs Ko, independent travel is attractive because it gives one freedom to choose one’s flights, accommodations, transports, sights to see and expenses without having to pay tips, making it suitable for different people with different preferences and budgets.

Rapid business development and growth
Australia people have become more affluent and open to new knowledge, and apt on using different languages since the 1990s. These phenomena plus the popularity of the Internet and surfacing of travel publications have changed the travel mode of Australia people to increasingly enthusiastic in going on independent tours and enjoying real travel freedom. This favours the Group and has bolstered the rapid growth of EFC.

Edges and advantages
Apart from a favourable business environment, EFC has also invested considerable resources in its IT system to ensure that it can efficiently provide customers with the fastest and most accurate travel information. Its management team has formidable product development and logistics experience and enjoys optimum relations with suppliers, which explains the Group’s ability to satisfy all the different needs of travelers. Additionally, it is committed to improving the service aptitudes and quality of its travel consultants through providing them with relevant training continually. These programmes also encourage and equip travel consultants to take the initiative in giving customers advices and present to them the rich arrays of products of the group including themed tours, value-added packages, self-drive tours, and eco-friendly trips. The company aims to make sure each and every one of their valued customers will have the most relaxing and enjoyable holidays.