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Some
tips in alphabetical order (a-w) to consider when creating your web site
:
Accessability
Check out the guidelines established to provide web developers with strategies
to ensure equality of access to information, irrespective of any possible
impairment (eg visual, auditory and cognitive limitations):
Web Content Accessibility Guidelines
(WCAG 2.0) - especially look at interactive elements such as web forms.
Australian
Government's Web Accessibility Guidelines National Transition Strategy
released in June 2010.
Accessibility can no longer be considered optional.
Find out who is responsible for website compliance requirements in your
organisation.
Find out the cost of non-compliance (risk management).
Avoid the hefty fines arising from complaints upheld by the Australian
Human Rights Commission.
Test the site with screen -reading software eg JAWS
(Conway, 2011, p15).
Also check out "Accessibility,
Universal Design, Web Usability & Assistive Technology" LibGuide
from Uni of Hawaii, Manoa.
Audience
Find
out who your web site audience will be first, before creating your web
site.
One of the most important information architecture (IA) principles is
to base your IA on the users or audience requirements for the web page
and regularly seek feedback to ensure that the web site meets their needs.
Focus groups can provide feedback on the web site ideas and designs. However,
it is not the same as a usability test where an individual is shown a
web site and tries to do a typical task. Steve Krug (who is an expert
in web usability) points out this important difference (Krug, 2000, p141).
Audit
The Australian
Government's Web Accessibility Guidelines National Transition Strategy
released in June 2010 identifies the auditing of web sites as the first
step in its work-plan (Conway, 2011, p15).
Checklist
Check off a list of web site tasks before uploading a web site for public
viewing such as the Australian
Government Better Practice Checklists (Australian
Government Department of Finance and Deregulation, 2010) and the checklists
A-K in the Appendices of R. and E. Evenden(2003).
Content
management system (cms)
Evaluate a cms before creating you web site to manage the content or information
on your web site. Content management software is used in a content management
system (cms) and is described as "software that manages workflow
from content authoring to editing to publishing" (Morville &
Rosenfeld, 2007, p358). A content management system (cms) is a system
that facilitates the creation, management and delivery of information
(content and documents), typically via corporate websites, portals, extranets
or intranets(Elcom,
2011). A cms can be an open source system (free) eg Wordpress
and Drupal or a proprietary cms software
package which can be purchased from the supplier eg Springer LibGuides,
Dreamweaver4, Autonomy Interwoven Teamsite and Adobes Business Catalyst.
Information
architecture
Information architecture (IA) involves structuring and organising information
on websites to enable your users to find the information they want. Information
architecture is vital to a well-designed site, and should aim to be intuitive
and natural for the target audience. Because different users have varying
needs and behaviours online, sites need to accommodate these needs and
behaviours (Australian
Government Information Management Office, 2010).
Another definition is "Information architecture is about organizing
and simplifying information, designing, integrating and aggregating information
spaces/systems; creating ways for people to find, understand, exchange
and manage information; and, therefore, stay on top of information and
make right decisions" (Wei, p2, 2010).
Jargon
Use simple word
descriptions
free of jargon.
Legal
Obligations
Check that your web site is accessible to people with a disability and
find out the cost of non-compliance (risk management) to avoid the hefty
fines arising from complaints upheld by the
Australian Human Rights Commission (Conway, 2011, p15).
Check
the Australian
Copyright Act 1968 (and amendments), to make sure copyright is not
violated.
Check Privacy
and Personal Information Protection Act 1998 No 133 (NSW) to make
sure privacy regulations are adherred to.
Metadata
Check out the Australian Government
Locator Service (AGLS) Metadata Standard which is a set of descriptive
properties which government departments and agencies use to improve visibility
and availability of online resources. AGLS is published as Australian
Standard (AS) 5044-2010 and takes into account changes to the Dublin Core
Metadata Initiative (DCMI) in January 2008 (Australian
Government Department of Finance and Deregulation,2010).
Mobile
technologies
Assess whether you want to include mobile
technologies which are increasingly used to access web sites. Mobile
technology is a collective term used to describe the various types of
cellular communication technology using smartphone operating systems.
Navigation
Enable easy access to pages within a web site including left-side, horizontal
and vertical navigation, drop-downs, breadcrumb trails and in-page hyperlinks.
Types of navigation include global, local, contextual and supplemental
(Australian
Government Department of Finance and Deregulation, 2010).
Steve Krug recommends using web navigation conventions to locate them
faster and to distinguish them from other stuff on the web site (Krug,
2000, p60).
Organisation
systems
Use efficient labelling and representation to find information to questions
on a web site (Rosenfeld & Morville, 2002, p50).
Portal
Consider using a portal which can also be described as a starting point
that makes information available to a designated audience by passing through
the one point.
Project
management
When creating a new web site use project mangement skills to help achieve
a succssful outcome (Reiss,2000).
Project management is one of the nine pillars of successful web teams
(Garrett,2003).
Risk
management
Check legal obligations required for the web site including accessibility
and the cost of non-compliance to avoid the hefty fines arising from possible
complaints upheld by the Australian
Human Rights Commission (Conway, 2011, p15), copyright and privacy
regulations.
Search
systems
Use effective search systems to find or retrieve information on web sites
quickly and efficiently (Rosenfeld & Morville, 2002, p132).
Software
Take a look at Bob Wiggin's 2004 article, "Specifying and Procuring
Software," in Information architecture: Designing environments for
purpose. Edited by Alan Gilchrist and Barry Mahon. New York: Neal-Schuman,
69-85 and Australian
Government Department of Finance and Deregulation, 2010.
Testing
Test the site before making it publicly available. You can also test how
users use the web site and use card sorting techniques.
Useability
Check that your web site is accessible to people with a disability and
find out the cost of non-compliance (risk management) to avoid the hefty
fines arising from complaints upheld by the Australian
Human Rights Commission (Conway, 2011, p15).
Steve Krug recommends getting rid of excessive words in a web site to
improve usability by making the page shorter, reducing the noise level
of a page, and useful content becomes more prominent (Krug, 2000, p45).
Web
2.0
Interaction, collaboration and shared social space on the internet including
social networking tools such as Twitter
and Facebook.
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