Marketing on the Web

Narration

The subject I decided to research is

"Marketing on the Web"

which includes its benefits and limiations.
The narrower topic is the advantages and disadvantages of marketing on the web. I also looked for information that related to basic marketing concepts.
I wanted to include information about basic marketing concepts so that I could define the advantages and disadvantages of marketing on the web in my essay.

The search resources used:

Search engine -Goolge

CSU library databases

TAFE library databases

WWW Virtual libraries

Newsgroups

Online Newspapers

Online encyclopedia

Books

In order to keep a record of the search I preformed and search resources,
I kept a diary of :

the date
resources
search terms
materials saved
details on usefulness of the search

Search History

Search engine Goolge 6/04/04
The search terms " marketing on the web"
By using "" it requires that all retrieved pages contain that search phrase. 3,70000 hits were returned
From the results of the search, I knew right away that I need to refine my search terms and use the advanced feature on the search engine.

However I did look at the first ten pages listed on the screen. and found a useful web address.
Maretingtips Newsletter
Internet Maketing Tips

9/04/04 CSU library

Australian Public Affairs Database full texted (APAS)
Search terms: " Internet" and "Marketing" - no limits set.
Search results: 1/ 47 stored results APAS
This result returned an interesting abstract from the journal Australian Personal computers called "Why Web usage is drying up".
APC 2003 290 The article was useful as it helped me to understand the trends that can effect the World Wide Web.

Australian Public Affairs - Full Text (APA-FT), is an indexing and full text
database that provides Internet access to the scanned images of journal articles
from published material on the social sciences and humanities.
Australian Public Affairs - Full Text is based on the journal indexing of the database
Australian Public Affairs Information Service (APAIS), which is produced by the National Library of Australia and published by RMIT Publishing.
I do think this is an appropriate resource to use to access information for an academic essay the information is of a high standard

14/04/04 Google search engine using the advanced search features
Broader search

With the extact phrase "marketing on the web" (Again enclosed with quotation marks)
Language: English
Date: past year
Occurrence: in the text of the page

There were once again to many sites to be included in my assignment.
Google (attempts to) return the sites it deems relevant. The most relevant are shown on the first result
screen.
Google measures relevance by how many vistors/hits a particular site has,
the more hits ( this must be a good site if it has a lot of hits)
the higher the rating. So I always look through the first ten sites before searching again.

I also used the similar page feature if the site has relavant information.

Two sites that were a particular use were:

Inc.com guide

Wilson web

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