WordPress as a content management tool

Introduction

Anyone who’s familiar with social blogging would be familiar with WordPress.  Not necessarily because they’ve used it, but because it is one of the more popular blogging tools available today. Developed in 2001 to fill a need for “an elegant, well-architectured personal publishing system built on PHP and MySQL” (WordPress, n.d.) it has undergone several changes, and has doubled its number of users between 2006 and 2007.  While it could be regarded as a simple blogging tool, it has evolved in the last few years to be capable of much more.  Providing a wide range of applications, this open source publishing platform from wordpress.org has recently started being implemented by information architects as a content management system, and for the purpose of this assignment this area will be concentrated on.

Morville and Rosenfeld (2007, p. 358) describe a content management system as “software that manages workflow from content authoring to editing to publishing”, a description which definitely fits WordPress, and indeed, they have listed it as an example.  This reinforces the notion that WordPress is more than just a blogging tool for the personal user.

The official WordPress website also does it’s best to promote both the blogging and content management aspects of the software, stating that “WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability.” (WordPress, 2007)  Further bolstering this claim is the changing display in the bottom right of the homepage, which lists a number of high-profile WordPress clients such as Yahoo or the New York Times.  As WordPress can be set up on an already existing server and has an impressively versatile range of set up options for multiple users at differing administration levels using passwords, is completely customisable, has a range of themes, and any changes to the content being made as they happen the manner in which information architects can use it as a content management tool is quite varied.  

It is important to note that WordPress.com and WordPress.org contain different aspects of WordPress.  The dot com site is designed for personal users starting and maintaining blogs, whereas the dot org site is more content management focused.  A significant advantage of using WordPress for content management can be found at the dot org site.  Clicking on the “docs” tab in the global navigation bar takes the user to the documentation for WordPress (the WordPress Codex) – everything from getting started to design and troubleshooting.  WordPress believe in supporting their customers, and their customers, through the forums, obviously believe in supporting WordPress right back.

McCreesh (2006) was initially dubious about using WordPress as a content management tool, but after a degree of experimentation confirmed that “WordPress lets users do an awful lot of things without requiring any knowledge of the underlying technology, such as maintaining content, including images; creating categories for the content; selecting the look-and-feel of the site from a large and growing range of templates; managing multiple users with different access rights; and adding and removing plugins for extra functionality”.  He concludes that with a greater knowledge of web technologies, professional Information Technology types can work all sorts of magic using WordPress.

Uses of WordPress in Information Architecture

A 2006 survey by the Information Architecture Institute found that of the 65.8% of respondents to the question on content management systems 5.2% used WordPress – although whether for personal or business reasons was not specified.  (Information Architecture Institute, 2006)  This result, however, clearly demonstrates that information architects do indeed use WordPress as a content management tool.

An IT World review supports the survey results and confirms that WordPress is a valid tool that can be implemented for information architecture.  IT World (2006) found that upgrades to WordPress 2.0 such as clearly defined user roles, importing capability, post previewing, themes, customisable URLs, WYSIWYG (What You See Is What You Get) editing and improved caching made it “a powerful tool for companies that want a web-based content management system that supports web standards.”

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