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Kerry Peterson
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According to Morville & Rosenfeld, users, content and context are the basis for practicing effective information architecture design.  (Morville & Rosebfeld, 2006, p.  24-28.). Information Architects (IA) must understand: user preferences; content to organise apply labels and metadata to ensure it’s discoverability; and, organisational context, to design a website to meet the needs of the organisation and their users.  The IA may need to conduct research on these aspects and review competitor’s websites before being able to recommend good practices for a client’s website. (Morville & Rosenfeld, 2007).   Full descritpion


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(c) Kerry Peterson, legal, privacy
Boorooma Street
Wagga Wagga, NSW 2678
+61 2 6933 0000