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There are several features
that make Crazy Egg a worthwhile analytical tool for any information
architect
or website enthusiast. |
| Ease of
Use The developers of Crazy Egg have made an analytical tool with a clean usable interface that makes web analytics a simple process for anyone to use, even novices like myself. I was able to set up a free account and my first test in under 5 minutes. The user administration is set up in a dashboard approach with all options easily navigational due to the use of clear labels. Help pages are provided with extra support available via an online form. |
| Range of results The range of result options from Crazy Egg presents the information in both straight data and visual formats. This is very useful as it caters for the different learning approaches of people and would be of particular benefit when having to communicate your information architecture strategy to a wide range of stakeholders. |
| Cost
Crazy
Egg has a number
of pricing options that cater for different usage requirements.
This starts with a basic free account which gives you the
ability
to test up to 4 pages at once and track up to 5,000 users/month to a
Pro account at $99 US/month testing
100 pages and tracking 250,00 users/month. This may sound
expensive, but the basic and standard accounts at $9 and $19 US/month
respectively provide enough leverage to be able to conduct reasonable
amounts of analytical testing that would be required when creating or
redesigning a website. |
| Summary I found Crazy Egg to be a worthwhile addition to any information architects bag of software tools. The advantage that Crazy Egg has over other analytical tools that only give click numbers is that you can see where your users have clicked on your site. This helps you to understand the difference between where you users are actually clicking and where you want them to click. However, as with any analytical tool, Crazy Egg does only give you static data which does not tell you the WHY just the WHERE. That is why it should be used in conjunction with other evaluation methods that involve human interaction to conduct complete usability testing. Finally, as with all software it is important to evaluate its functionality against your requirements in order to decide if the software meets your needs. |
| © Rachel Crowe June 2008. All rights reserved. |