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evaluation
Web Analytics
evaluation
This comparison reflects vendor information and is informed by Avinash Kaushik's Web Analytics Vendor tools Comparison (and one challenge)
The Technical bits
| Omniture Sitecatalyst | Webtrends | Google Analytics |
| Enterprise-class | Enterprise-class product that has had time to evolve | Enterprise-class for beginners |
| Advanced real time Segmentation |
data warehousing backend leads to greater flexibility | simple easy to use |
| Drag-and-drop dashboard design | Unlimited data collection & report optimisation | data democracy through data sharing as you don't need specialised analysts to understand data |
| Cross-Device Visitor Identification |
scalable |
Cross Chanel and multimedia tracking |
| Click Map graphic overlays | optimising search/spend - dynamic searching | customised reporting |
| Pre-built reporting | PPC data optimised | Google integration and reliability |
| Custom reporting | no incremental costs | visualised data |
| qualitative and quantitative data |
generate actionable data immediately - before you tag | easily customisable |
| Vast resources | 3rd party data from social networks, RSS, iTunes | |
| at a cost | at a cost | Free |
The Bottom Line
Beginners: try a free web analytics first, work out what you need it to do then progress to purchasing the next level of Web Analytics from an informed position.
Experts: the right Web analytics is out there - please let yippie IA know what has worked for you here.