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Web Analytics
Software that generates "statistics about website use [which] are gathered and compiled” (Marek, 2011, p.5) to help you understand your user’s habits.
The Basics
Web analytics monitors traffic on your website. Do you need analytics? Only if you'll use the data returned to improve your site. If you have clear goals for your site Web Analytics will give you the information you need to know if you're meeting them.
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Getting Started
A good reference for analytics decision-making can be found at Occam's Razor, a blog that became a best selling book, by self-professed Analytics Evangenlist Avinash Kaushik.
ask yourself these questions
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how do they charge?
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can you reanalyse data if you decide to change something?
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can you reanalyse subsets of your logs for more focused views?
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how many page views per month can the solution track?
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Can you accomplish your goals with free web analytics
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what types of data collection options are available?
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what is the total cost of ownership?
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can you integrate with other sources of data?
